Your Own Cosmetic Line under a Private Label: A Guide to Key Questions for Brands

Today, brands have more opportunities than ever to create cosmetics under their own label — without owning a large factory or dealing with complex logistics. The private label format allows you to quickly launch a product on the market that’s tailored specifically to your audience.

But to do this successfully, it’s important to understand the key nuances. In this article, we answer the most common questions from brands and clients considering launching their own line.

What is private label cosmetics and how does it differ from contract manufacturing?

Private label means choosing an already developed product or formula from a manufacturer and releasing it under your own brand.

It’s not a “copy” — it’s a ready-made solution that can be customized, from fragrance to texture.

Contract manufacturing provides more control over the entire process, from formula to packaging. However, the goal is the same — to create a product that represents your brand on the market.

How much does it cost to create your own cosmetic brand under a private label format?

The minimum investment required to enter the market is around 500,000 UAH. For detailed pricing information, see the article by Iryna Kachmarchyk, co-founder of ED Cosmetics, “How Much Does It Cost to Create a Cosmetic Brand?”.

Can private label product formulas be customized?

Not all manufacturers work with custom requests, often due to a lack of experienced teams or technical limitations.

At ED Cosmetics, you can:

choose a ready-made formula;
refine an existing one, especially if it hasn’t passed certification;
develop a new formula from scratch — taking into account skin type, fragrance, texture, and active ingredients.

Product development is led by Nadiia Dilai, co-founder of ED Cosmetics, scientist, geneticist, and microbiologist. She adapts formulas to certification requirements so that each product is not only high quality but also fully compliant for sale on both the Ukrainian and European markets.

What types of cosmetic products can be launched under a private label?

You can create a wide range of products: creams, serums, lotions, foams, masks, sunscreens, hair and body care items.

ED Cosmetics has the technical capacity to launch both basic and premium skincare lines.

To better understand the assortment, check if the manufacturer has a B2C direction and distributors. On our website, for example, you can explore available lines and product types.

What is the minimum order quantity for private label cosmetics?

The minimum batch usually starts from 300–500 units, depending on the product and specifications.

Manufacturers often measure the minimum order in liters (from 10 L to 100 L of one product type) and may not accept smaller volumes.

If you’re launching your first private label product, start with one product or a minimal line to test the market.

ED Cosmetics offers flexible conditions for brands of various scales and provides full support for launching products in the EU.

Do I need to perform my own product testing and certification?

Usually, the manufacturer handles certification, providing clients with all required documentation and test results.

ED Cosmetics guarantees that all products meet quality and safety standards (GMP, ISO) and manages the certification process for both Ukrainian and European markets.

Since August 2024, new regulations for cosmetics manufacturers in Ukraine have come into force, harmonizing national standards with EU requirements.

How to choose a reliable private label cosmetics manufacturer?

Evaluate: experience on the market, quality certifications, production innovation, flexibility, minimum order requirements, and marketing support.

Also pay attention to the manufacturer’s reputation, positioning, and values — as this is a long-term partnership.

ED Cosmetics provides all necessary support and assistance in creating custom lines, with satisfied clients returning for repeat orders.

How long does it take to create and launch a private label line?

On average, it takes about six months from formula approval to certification.

ED Cosmetics optimizes this process to reduce time to market, but the key stages remain: development, testing, packaging, and certification.

Can I order limited or exclusive product series?

Yes. ED Cosmetics supports the launch of limited and custom editions — ideal for brands that want to highlight their uniqueness.

We also welcome B2B collaborations with businesses looking to add a cosmetic line as an additional product to strengthen trust and brand recognition.

If you’re ready to launch your own cosmetic line — or want a free consultation — the ED Cosmetics team is here to help.

We guide you through every step: from formula development to certification, finished batches, and packaging.

ED COSMETICS – skincare that cares for your skin